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The good news is we’ve done the legwork for you. Below, you’ll find the freshest data from sites like Statista to help you get the lowdown on the top social media sites around the world. Social networking sites have come a long way since the first social networking site, SixDegrees, was launched in 1997. Today, the world is rapidly adopting newer social networking platforms. According to DataReportal, a Kepios analysis from January 2022 indicated that there are more than 4.74 billion social network users worldwide. You don’t need to be everywhere all at once (Buffer’s barely active on Facebook). So regardless of the size of the social media site, consider whether your brand’s target audience is active on those platforms. It’s better to pick two to three sites and do them well rather than create so-so content for five or more different platforms.

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WEST PALM BEACH FOOD TOUR Finally, firms must determine whether in-house advertising will prove cost-effective. Often this question depends upon the size of the firm as compared to its advertising needs and the revenue its ads will generate. A small firm may find it more expensive to retain an in-house department than to simply pay an external agency’s commission fees, whereas a large firm might find that the opposite is true. New Data Shows What Marketers Are Looking for With Media Agency Relationships Depending on your company’s marketing strategies, your team might need access to several different skill sets, like web development, social selling expertise, email marketing, and pay-per-click advertising – you get the point. And believe me when I say, building an in-house team packed with all this talent is no walk in the park. Naturally, agencies are already equipped with knowledgeable professionals who specialize in all areas of digital marketing. In other words, agency teams can be your one-stop shop for all things marketing. Expect to dedicate time and patience if you plan to recruit, screen, and hire a full-service in-house marketing team.