Disconfirmation theory pdf files

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(2012:447) further cite that disconfirmation can be defined as the perceived performance of the service based on a customer’s initial expectation. This is determined by the extent to which the customer’s expectation is confirmed. In the expectancy disconfirmation theory is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation
that frustration is negatively related to expectancy disconfirmation only for gamers with a high gaming intensity, but not for gamers with a long gaming history. Moreover, expectancy disconfirmation is positively related to continuance intention. The analytical results theoretically extend the expectancy disconfirmation theory and also enable game
Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs.The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. Although the theory originally appeared in the psychology and