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By the first quarter of 2010, Procter & Gamble had discontinued Max Factor in the United States, instead focusing its marketing efforts on the more successful CoverGirl cosmetics line. Max Factor continued to be marketed overseas. FACE FINITY ALL DAY FLAWLESS 3 IN 1 FOUNDATION Benefits: In 1964, Max Factor looked at merging with American Cyanamid but the negotiations floundered. After a number of the extended Factor family left the business, Alfred Firestein , Max Factor’s grandson, became the president of the company in 1968 but he died a few months after Max Factor was merged with Norton Simon, Inc. for about US$480 million in stock in 1972. After Alfred’s death, Chester Lee Firestein took over as president of Max Factor in 1973 but he resigned in 1976 for personal reasons. Max Factor, Jr. also retired and this meant that there were no immediate family members left in the business.
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In short, PrimeLash Mascara is good for women of all races and ethnicities – whether they are 50, 60, 70, or beyond. If you have short eyelashes, it is important to choose a mascara with a proper mascara wand. Every little thing matters and so is the mascara wand! If you want to apply mascara with ease on your lashes, you should be using a curved mascara wand or comb-like wands. This allows an easier way of coating the eyelashes which can actually help to make them look longer. There is only one language available for your location: English So many people are choosing kind cosmetics these days, and the good news is, you can score longer lashes without harming a fly! Our cosmetics are never tested on animals and are PETA certified cruelty-free, including both of our beautiful mascaras, and we can’t wait for you to try them so you can help spread the love with us!